ASOS Fashion Finder

ASOS Fashion Finder

UI Design

We collaborated with ASOS' inhouse production team to take the product from wireframes and sketches through to mockups and prototypes.

Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder
Screenshot from ASOS fashion finder

ASOS attracts 16.6 million unique visitors a month, has 8.7 million registered users and 4.7 million active customers from 160 countries.

Stats from 30 June 2012

The functionality sat behind the outfit builder required a lot of consideration to get the layout correct. We needed to display a wide selection of interface elements in one view, but maintain the site's minimal feel.

Jim Ramsden - Creative Director