We collaborated with ASOS' inhouse production team to take the product from wireframes and sketches through to mockups and prototypes.
Stats from 30 June 2012
ASOS attracts 16.6 million unique visitors a month, has 8.7 million registered users and 4.7 million active customers from 160 countries.
Jim Ramsden - Creative Director
The functionality sat behind the outfit builder required a lot of consideration to get the layout correct. We needed to display a wide selection of interface elements in one view, but maintain the site's minimal feel.